March 23, 2022
| This week's marketing news and insights for retail leaders
Deep Dive
Hiring former Target designers is a sign the department store is serious about its promise to overhaul its own brands. But that won't be enough.
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The effort allows any eligible student athlete at an Adidas-partnered NCAA Division I university to become a paid affiliate brand ambassador.
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Online the platform will feature a curated fashion hub, and in stores, associates will serve as micro-influencers, advising customers via social media.
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See how this new player in the DAM space stacks up against the competition; already serving clients like Google, Amazon and Twitter.
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Wholesale is still key to the company's strategy, CEO John Donahoe said, emphasizing that Foot Locker is "a large and important partner."
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With its new sub-brand, which stands for Your Personal Best, the specialty retailer is entering the crowded space of activewear.
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Samantha Lomow joins the athletics retailer from Hasbro, and will oversee a brand portfolio that's expanded in recent months.
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The running brand plans to vastly increase its product offerings in the running, outdoor and lifestyle categories.
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Activist and author Blair Imani and interior designer Brigette Romanek star in the company's marketing for the new collection.
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How leading brands are reimagining email marketing
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