Bed Bath & Beyond plots 8 private label launches this year; Urban Outfitters tests paid membership program to boost loyalty; Unilever bans use of 'normal' in beauty packaging, ads in bid to break stereotypes; Target launches grocery brand centered on snacks and sweet treats
The program offers free shipping and returns, as well as other benefits, across the retailer's brands at a time when shoppers are demanding more convenience.
Understanding whether or not your data and channels are of value to others takes time. Each step, however, is necessary to increase the value of your first-party data and kickstart a new revenue stream.
The company faced a reckoning over its promotion of harmful beauty standards last year, rebranding skin-lightening line Fair & Lovely as Glow & Lovely.
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