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March 10, 2021
| This week's marketing news and insights for retail leaders
The 120-year-old department store has welcomed some of the hottest digital natives, from Bonobos to Everlane, in an attempt to grow with its consumer.
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The first brand, Nestwell, will debut in March, with five more following in the next six months.
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The program offers free shipping and returns, as well as other benefits, across the retailer's brands at a time when shoppers are demanding more convenience.
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Understanding whether or not your data and channels are of value to others takes time. Each step, however, is necessary to increase the value of your first-party data and kickstart a new revenue stream.
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The company faced a reckoning over its promotion of harmful beauty standards last year, rebranding skin-lightening line Fair & Lovely as Glow & Lovely.
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Favorite Day, which launches April 5, will include more than 700 products across categories like bakery, candy, ice cream and beverage mixers.
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The brand is in the middle of restructuring its leadership roles as it embarks upon a plan for growth.
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