Harry’s resets brand with push beyond product-focused marketing

Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to highlight brand truths.

Kate Spade comes to Target

In 10 days, the retailer will drop a 300-piece limited-edition collection with the Tapestry-owned brand, known for its bright colors and prints.

Foot Locker names Franklin Bracken president

Bracken, who joined the retailer 15 years ago and was tapped as chief commercial officer in 2022, will help accelerate its Lace Up growth plan.

Retail leaders sound off on AI’s use-cases

From Toys R Us’ experimentation with video to Meta’s new ad capabilities, here’s how the tech is being used across the industry.

Madison Reed taps Athleta vet as chief marketing officer

Sheila Shekar Pollak helped launch the activewear company’s “Power of She” brand platform and Athleta Girl clothing line.

Retailers fight customer churn with loyalty programs

Two-thirds of retailers offer loyalty programs, Salesforce found. Rewards play a powerful role in retaining customers, especially as prices rise.

Amazon taps AI for automatic product recommendations

The e-commerce giant gave a subset of U.S. users a tool that takes shopping prompts to routinely recommend items.

REI taps Target, PetSmart veteran as chief merchant

Kristin Shane, who will focus on driving sustainable growth and a differentiated experience, joins as the co-op is transitioning to a new CEO.

Consumers are buying more from generative AI’s suggestions: Adobe

A report highlighted that using generative AI tools for shopping leads customers to more purchases in electronics and jewelry.

Roblox partners with Google on ads

H&M’s AI Models and the Future of Fashion Marketing

TikTok ban threat pushes platform to get more aggressive with advertisers

Why Olaplex is leading with emotion for its latest refresh, campaign

The Hottest Denim Brand of the ’00s True Religion Turns to Hip-Hop for Its Resurrection