Feb. 22, 2023
| This week’s marketing news and insights for retail leaders
Deep Dive
The pandemic led musicians to buy streaming equipment, pushing the retailer to over $1 billion in sales – all with only one physical store.
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Ratnakar Lavu arrived in 2019 from Kohl’s, with a goal to accelerate the sportswear giant’s growth.
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The 25-piece collection is all priced under $100 and will be available for a limited time starting March 2.
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The game will showcase the apparel retailer’s spring collection and is the latest in a string of metaverse activations for the company.
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Inflation is influencing consumers’ shopping habits, according to a survey by PwC. But, luxury buyers may be insulated from the trend.
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The intimates and sleepwear collection includes the Forever Bra, which features the brand’s first bra pad that can be fully recycled.
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The line was created using research and insights from over 6,500 medical professionals, and the DTC brand will be donating sets as part of the release.
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