|
Oct. 12, 2022
| This week’s marketing news and insights for retail leaders
Note from the editor
Hard to believe it's already midway through October! Halloween preparation is in full swing, and holiday deals have already begun. In between your fall planning, take a moment to let us know what you think about us.
We'd love your feedback in our fourth annual Reader Survey. Your comments help us figure out what you like about Retail Dive, what stories you want to see more of and how we can improve. You can take the survey right here.
It should take around five minutes to complete and then you'll be back to business as usual.
And for those who have already filled out our survey: thanks! We appreciate it.
Cara Salpini
Senior Editor, Retail Dive
Email | Twitter
In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing the industry in a new direction.
|
The brand has endured weeks of taunting from partner Kanye West, aka Ye, but his “White Lives Matter” T-shirt may be the last straw.
|
Amazon downplayed the action in Joliet led by the Warehouse Workers for Justice, which is demanding better working conditions and $25 hourly pay.
|
While DTC brands were well positioned to capture the increase in online shopping over the past few years, other retailers and brands have caught up in digital maturity and sophistication.
|
The Abercrombie & Fitch Co. brand released the Share2Pay function based on company data about customer pain points.
|
The program allows shoppers to earn and redeem points across the brands’ full-line and outlet stores, as well as online.
|
The retailer is launching savings three weeks earlier than last year, as consumers are cautious with spending decisions.
|
During the holiday season, 32% of marketers plan to increase promotional activity, compared to just 13% last year, CommerceNext and CommX found.
|
As chief technology and information officer, Edmond Mesrobian has spent the last four years overhauling the retailer’s data capabilities.
|
The retailer joins other large companies in starting holiday sales early as consumers alter their shopping habits in response to inflation.
|
Users can visualize costumes from multiple TV and movie franchises before buying them through a partnership with Disguise.
|
From Our Library
Playbook
Custom content for Afluencer
|
Custom content for Industry Dive and sponsored by Google
|
Trendline
Supported by BlueConic
|
Trendline
Supported by Inmar Intelligence
|
View all resources
What We’re Reading
Marketing Dive
|
CNBC
|
Business of Fashion
|
Footwear News
|
Women’s Wear Daily
|
Upcoming Events
Dive Into a Topic
|
