Aug. 24, 2022
| This week’s marketing news and insights for retail leaders
With some relief at the pump for consumers in July, retail sales held steady against inflation. But the rest of the year could be tough as the holidays approach.
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Walmart Rewards allows shoppers to accumulate savings on select items and then redeem them in stores or online.
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It's the first time the at-home fitness company has sold products outside of its own channels, and comes amid financial stumbles and inflationary pressure.
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Today, omni and eCommerce retailers need to exceed the expectations of a new, intuitive shopper – a consumer that already expects a seamless experience that’s personalized to their needs.
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Bath & Body Works Rewards members earn points with every purchase, while the app gives shoppers access to exclusive content.
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Consumers say they are stressed about purchasing gifts due to inflation, and 56% want to buy during sales events like Labor Day and Black Friday.
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A similar partnership with the beauty retailer didn’t do much for rival J.C. Penney, but Kohl’s sees potential in the tie-up as sales and profits plummet.
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The buy now, pay later company will donate all proceeds from the collection to the nonprofit Free Arts NYC.
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The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.
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