July 20, 2022
| This week's marketing news and insights for retail leaders
Announcement
On the heels of celebrating a decade of Industry Dive delivering award-winning business journalism, we’re excited to announce that soon we will officially join Informa, a leading international B2B publisher, live and on-demand events and digital services group.
We launched Industry Dive in 2012 with an audacious goal: to become the business world's most respected source of journalism. Today, we have over 100 full-time journalists reporting the news for nearly 13 million executives across a portfolio of 27 publications.
This new phase will see us continue to level up our editorial excellence, deepen our insights, and find new ways to serve our readers, clients and partners. As the news and information environment for professionals gets noisier, Industry Dive will stand out even more as a source of original, useful and in-depth knowledge.
In Informa, we found a partner who shares our mission to reach the vast specialist audience in all its breadth and depth and can help continue our growth. The leadership and editorial teams you know will stay in place, as will our commitment to independent coverage.
Thanks for reading — stay tuned for more great coverage and resources as we continue to grow.
Sincerely,
Eli Dickinson, Sean Griffey, Ryan Willumson
Co-Founders of Industry Dive
Deniz Anders was promoted to chief marketing officer, and Nina Barjesteh arrives from Dick’s Sporting Goods to lead the retailer’s owned brands.
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The company has also considered exiting the business of owning brands, following years of scrutiny into potential conflicts of interest, the Journal reported.
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The store, which opened Friday in Seoul, South Korea, features gender-neutral merchandising and a content studio.
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Brands today must create personalized experiences that allow customers the convenience to reorder items. Learn how to convert prospective customers when they’re at the height of consideration in
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A debut spot focuses on a fictional pet-device company getting off the ground and applies humor to try and break with B2B advertising tropes.
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Branded shops are coming to all of the department store retailer’s locations as it tries to capitalize on a growing category.
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The DTC period underwear brand last year also launched a cheaper line that sells through Walmart and Target.
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Shoppers used the two-day sale to stock up on household essentials and take care of some holiday lists, sticking mostly to smaller purchases.
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The release allows brands to directly convert customer messages into transactions without leaving the app, positioning it to be a one-stop commerce destination.
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