April 6, 2022
| This week's marketing news and insights for retail leaders
Phil Dickinson and Simon Atkins both bring deep experience from Lululemon's competitors as the brand expands into more categories.
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The shoe brand accused the retailer of flooding the market with "cheap, low-quality, and confusingly similar shoes."
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Geevy Thomas, who led Rack's expansion in recent years, is retiring after four decades at the retailer. Longtime executive Scott Meden is also retiring.
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Amperity's customer data platform (CDP) transforms raw customer data into fuel that powers your organization across marketing, analytics and IT to create brand loyalty and competitive advantage.
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Plans for Walmart Connect include tests of on-site units like video, as the company aims to become a top-10 advertising platform.
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The store, which is 30,000 square feet, is part of the retailer's efforts to offer a variety of store sizes as it invests billions in operations.
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The Grammy award winner partnered with Fabletics on a body-positive line that will be available in sizes XS to 6X.
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In addition to the program, which features perks like exclusive access to products and events, the home organization retailer debuted a new mobile app.
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Amazon Prime customers can get notice of a deal up to 24 hours in advance, as the tech becomes "more proactive on your behalf."
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Three new formats seek to make brand experiences more interactive on the platform, with a focus on driving actions like a purchase.
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As consumers get used to the personalization and immediacy of e-commerce, expectations for in-store shopping have changed. Learn how to deliver a hybrid approach to ensure repeat customers.
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Bloomberg
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Women's Wear Daily
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Footwear News
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