Dec. 15, 2021
| This week's marketing news and insights for retail leaders
What may be a beneficial feature to retailers poses risks to young consumers who've increasingly flocked to installment services.
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The purchase comes on top of several others Nike has made to improve its digital capabilities, including data integration platform Datalogue.
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Cozi is the company's first proprietary womenswear brand, and follows a larger trend of athletics retailers banking on their private labels.
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Learn five ways brands are leveraging loyalty to transform engagement strategies beyond transactions.
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The two retailers have been through recent bankruptcies and share a parent company.
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While several brands have experienced success through acquisitions, public listings or investments from larger retailers, others haven't been as fortunate.
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Following efforts on Twitter and TikTok, the partnership is the retailer's latest move to bridge content with commerce.
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The new collection includes six core products and comes after a major brick-and-mortar deal with CVS last year.
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The retailer has introduced new services and merchandise, but its business practices have recently come under fire.
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The Athletic
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Fashion United
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The Wall Street Journal
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Marketing Dive
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Women's Wear Daily
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