Weekly edition
| Nov. 15, 2021
Shoppers are already out and about. But an unreliable supply chain and lingering pandemic have retailers and their customers changing their behavior.
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The brand follows in the footsteps of its sister brand, Gap, in creating a diversity-focused campaign ahead of the holidays.
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Viewers can shop for products via shoppable tags on the company's microsite store, watch events with surprise guests and get gift wrapping tips.
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One integrated, best-in-class marketing platform that drives customer engagement, revenue and loyalty.
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The department store is offering Black Friday week deals between Nov. 21 and Nov. 26, as well as additional discount days.
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The Sleigh Drop gives access to influencers' collections, as the platform pushes to be the go-to place for sneakerheads.
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Consumers expect to spend $787 during the popular shopping holiday this year, over $100 more than 2020.
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Months after entering physical retail, the DTC brand is expanding its assortment with limited-edition products, dubbed Sparks of Joy.
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Stat of the Week
77%
The percentage of online shoppers expecting free shipping for their purchases this holiday season.
What We Are Reading
The Wall Street Journal
CNBC
Women's Wear Daily
Reuters
Ad Age
Countdown to Black Friday
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