Weekly edition
| Nov. 8, 2021
Deep Dive
The joy of the season wasn't as prevalent last year. With the continued threat of the pandemic and rise of e-commerce, it hasn't fully returned this year either.
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For imported products, the toymaker locked in ocean freight capacity and rates well in advance of the holiday season.
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With everything from a 7% rise to an 11% surge, experts differ on exactly how much holiday sales will grow this year.
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How do you make the busiest shopping season extra delightful? Our 1 billion data-driven insights are a good place to start.
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The campaign showcases the company's "commitment to diversity and inclusivity," according to the retailer.
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That day the retailer will offer a 50% discount on toys, a category with especially challenging supply chain issues leading up to the holidays.
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Most shoppers are putting gifts on a credit card and in some cases using buy now, pay later services, NerdWallet found.
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Declaring its fall pilot a success, the retailer is taking it national and adding discounts on sustainable goods for the Black Friday weekend.
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Other major retailers have also introduced livestream shopping capabilities as a way to reach consumers during the COVID-19 pandemic.
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Respondents listed YouTube, Instagram and TikTok among some of their top sources for product discovery, the report found.
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Stat of the Week
$620
The average amount consumers anticipate charging to a credit card this holiday season.
What We Are Reading
Bloomberg
WWD
Reuters
WSJ
Business of Fashion
Countdown to Black Friday
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