Oct. 27, 2021
| This week's marketing news and insights for retail leaders
Opinion
Given supply chain issues, retailers should promote what they know is in stock, writes Vincent DeSantis, director of Retail Facebook Business Group.
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Big names can now directly sell through the secondhand apparel platform as well as manage campaigns and inventory.
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Five years ago, the beauty retailer tested smaller stores and ultimately didn't move forward with them. Now, executives say things have changed.
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The DTC model gained appeal in 2020, when e-commerce sales soared to $795 billion. Discover how more traditional retail players like Adidas are leaning into the model in 2021, and the emerging DTCs to watch in
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With one sentence, the fintech company dismissed a bevy of reports last week that it's pursuing a purchase of the social media site.
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As rivals like Facebook contend with headwinds from Apple, Google has kept up momentum through strengths in its shopping business and YouTube.
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With a deal in hand to be acquired by Authentic Brands Group, the company is trying to reinvent its brand image after years of challenges.
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The retailer is enjoying the benefits of its own initiatives as well as macro trends, including a U.S. population shift into more rural areas.
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"All Together Now" stars musician Katy Perry and builds on the brand's year-old philosophy of "modern American optimism."
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This year marks the 13th anniversary of the event, and features "green" vouchers to incentivize sustainable shopping decisions.
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But physical stores will remain a key channel this season as concerns over e-commerce orders arriving on time arise.
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Adweek
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Marketing Dive
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Reuters
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Women's Wear Daily
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