Oct. 25, 2021
| Today's news and insights for retail leaders
Note from the editor
Last month, the brand that spurred the phrase "The Warby Parker of X" made its public debut through a direct listing. Warby Parker's public market entrance came amid a flood of other DTC brands executing on their own exits.
In 2021 alone, over 100 direct-to-consumer brands have pursued an exit, according to data provided by PitchBook.
Over the next several days, we'll be rolling out a package of stories exploring the various exit avenues and what draws a brand to one path over another — from acquisitions and IPOs, to the increasingly popular SPAC option.
You can find the first story below, a look into when a brand should be plotting its exit and why exits are needed in the first place. Keep an eye out for a new story every day, or access the full package here.
This package is part of Retail Dive's ongoing coverage of the direct-to-consumer space. To stay up-to-date on the news and trends shaping the sector, sign up for our weekly newsletter, Retail Dive: DTC, here.
As always, thanks for reading.
Caroline Jansen
Editor, Retail Dive
Email | Twitter
Deep Dive
As direct-to-consumer brands grow their businesses, an exit is a logical next step. For some brands, that strategy is born before their products even hit the market.
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Supply chain woes notwithstanding, the industry is riding such highs that even a worst-case scenario would yield a near-record season.
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The retailer is enjoying the benefits of its own initiatives as well as macro trends, including a U.S. population shift into more rural areas.
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This survey of 500 consumers explores the need for speed in the retail customer experience.
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UPDATED
Allbirds is targeting a valuation of over $2 billion after pricing its IPO at between $12 and $14 a share.
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Six in 10 retail executives are also worried about receiving holiday orders on time, the research firm found.
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Learn how to create a winning PX by using a Product Information Management system.
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Five years ago, the beauty retailer tested smaller stores and ultimately didn't move forward with them. Now, executives say things have changed.
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With a deal in hand to be acquired by Authentic Brands Group, the company is trying to reinvent its brand image after years of challenges.
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