Oct. 20, 2021
| This week's marketing news and insights for retail leaders
Diversity in mannequin body size and gender can help shoppers see themselves reflected in a brand — and drive loyalty.
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The new position will take over the functions of the CMO, overseeing global marketing, e-commerce and retail.
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Just months after its initial rollout, the retailer is expanding the number of dedicated stores from 17 to 36 locations.
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Access to best practices, specs and expert insight to optimize ads across 10 platforms.
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The pilot comes about two years after the mass merchant discontinued Jet Black, a shop-by-text service geared toward higher-income New Yorkers.
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Nearly 70% of young consumers plan to use non-traditional shopping channels for their Black Friday and Christmas purchases.
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All visits are by reservation only, and while children can see the big man in red, the department store is running a "socially distanced experience."
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The private label assortment replaces the department store's New Directions brand.
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UPDATED
Tech companies, brands and retailers have been flocking to augmented reality to improve the online shopping experience for remote consumers.
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Consumers shop more online since the pandemic, but it's more than that — they've grown more digitally savvy, researchers found.
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Nearly 70% of young consumers plan to use non-traditional shopping channels for their Black Friday and Christmas purchases.
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Featured Resources
FROM: Ometria
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Retailer's guide to engaging and retaining customers post-pandemic:
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From Our Library
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What We're Reading
Marketing Dive
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Vogue Business
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Modern Retail
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Business of Fashion
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Ad Age
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