As customers return to stores, American Eagle's Q2 online sales fall; Chewy sales leap 27% as it takes market share; How REI is building an outdoor ecosystem around its customers; Hoka One One tests brick and mortar with first stores
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At REI, you can buy hiking gear, schedule a one-on-one appointment about how to use it and sign up for a 6-day trip to Yellowstone. Here's why that works.
Two pop-ups, in New York City and Los Angeles, will be open until December. Physical retail is key "for both sales and branding purposes," the company said.
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