Target posts 9% comp sales entirely driven by traffic; Old Navy shifts to inclusive sizing in all stores and online; Malls are rebounding but Q2 shows how cloudy their future is; Lowe's comps fall as consumer DIY projects slow
Retailers that survived the pandemic should adopt these practices of the winners, who had a few critical things in common, writes Bill Kearney, managing director of White Oak Commercial Finance.
The value brand previously offered extended sizes only online and in separate areas at a limited number of stores, a practice increasingly out of favor.
Today’s shoppers crave instant gratification and hiccup-free transactions, abandoning carts at the very first signs of friction. Discover how brands are boosting e-commerce conversions in this new playbook.
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