June 30, 2021
| This week's marketing news and insights for retail leaders
Opting for cultural connection over awareness, big brands like Mtn Dew and Adidas create memorable moments with fans by selling limited-edition merch in livestreams hosted by celebrities.
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As the retailer's third-party marketplace expands, so could headaches over fake goods.
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Online sales surpassed Cyber Monday and Amazon benefited the most, but the early summer event got shoppers into stores, too.
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The retailer joins Target and others in an effort to diversify supplier bases. The initiatives' success depends on their centrality within an organization.
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From creating an omni-associate role to improving back-end store performance, the DTC brand didn't sit still on its brick-and-mortar plans.
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The direct-to-consumer lingerie brand claims that its rival's keywords purposely led online consumers astray, but that may be more of a tech issue.
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Items will be available on the retailer's website, in pop-ups later this year at its flagship locations and with wholesale partner Nordstrom.
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Nancy Johnson has extensive experience launching and revitalizing private labels at the department store.
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Business of Fashion
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Modern Retail
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The Wall Street Journal
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