June 16, 2021
| This week's marketing news and insights for retail leaders
After its extended sizes failed two years ago, the period underwear company decided to get the fit — and the messaging — right. That meant starting over.
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With a sale on the horizon, the athletics brand has released a series of videos under the guidance of a new creative team.
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One of pro basketball's most prolific scorers and stylish players has taken a minority stake in the new e-commerce company.
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Our experts explore the motivations of each, and show how AI can increase AOV and conversion rates.
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The streaming giant is working with emerging designers to offer apparel, action figures and decorative items based on its shows and brand.
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The retailer said it would invest about $4 billion annually to remodel stores over the next few years, including the "glow-up" of 150 locations this year.
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The Canadian retailer is strategically reaching out to a younger demographic, but is Gen Z interested in fast fashion?
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Consumers increasingly see the e-commerce giant's sales event as a time to get deals anywhere, and rivals are taking advantage.
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The retailer will pay back 2% in ExtraBucks just moments after every transaction instead of quarterly.
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Bloomberg
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Women's Wear Daily
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Grocery Dive
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