May 12, 2021
| This week's marketing news and insights for retail leaders
This marks the third owned brand the retailer has launched this year as part of its three-year transformation strategy.
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A common expansion for intimates brands, the launch comes just a month after the DTC company debuted a new performance collection.
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Developed with Charli and Dixie D'Amelio, the sub-brand begins an exclusive, multi-year agreement between the sisters and parent Abercrombie & Fitch Co.
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Digital signage is one of the keys to increasing in-store dwell time and engagement.
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The streaming channel will offer continuous inspiration as the retailer positions itself to be the premier wedding planning expert.
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Shu Hung is the most recent executive hire in the company as DTC brands seek veteran expertise.
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Remaining focused on the special occasion space, the new line was made to work with unique dress styles like deep V-necks and open backs.
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