April 14, 2021
| This week's marketing news and insights for retail leaders
"Home, Happier" lays the groundwork for a three-year transformation roadmap that aims to further solidify the retailer's authority in the $180 billion category.
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Best Buy Beta comes with perks, including free installations, member pricing and unlimited Geek Squad technical support.
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The retailer is tapping into a network of content creators and industry leaders to highlight products and drive sales.
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UPDATED
Co-founder Katie Echevarria Rosen Kitchens discusses what drove the subscription box service to add the new membership feature.
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Marketing leadership boasts greater gender diversity than other departments while facing a persistent succession crisis, with 84% of chief marketers being hired externally.
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From changing how products are shipped to what containers they're sold in and the product packaging itself, here's how retailers are tackling a myriad of issues.
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All Neighbor's Club members will receive points per dollar spent in addition to new benefits awarded to every tier level.
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The DTC brand's best-selling items will be sold in stores along with educational displays debunking myths about sustainable products.
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The line will soon include hundreds of sweet and salty snacks, frozen foods and standard pantry items in Amazon Fresh stores and online.
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Adweek
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Footwear News
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Marketing Dive
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Insider
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Ad Age
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