Destination XL gets $17.5M lifeline; Second Amazon exec jumps to Stitch Fix; 6 charts show how a pandemic upended retail supply chains; Williams-Sonoma to expand manufacturing, distribution capacity by up to 30%
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Note from the editor
When I joined Retail Dive, direct-to-consumer brands were already a hot topic. Over the years, we covered this cohort's shift from online pure players to omnichannel businesses with brick-and-mortar partnerships and their own leases. We watched as some were acquired by more traditional players and others struggled to reach profitability.
As the model grew, some of retail's bigger names also moved to capitalize on it, either by bringing popular DTC brands into stores or by expanding their own share of DTC sales. (In fact, our story on Nike today is about the biggest name in sports doing just that.)
Put simply: DTC continues to be a hot topic. That's why we're so excited to launch our newest weekly, which will focus on all things DTC, next Tuesday. You can sign up for Retail Dive: DTC, and any of our other newsletters, here.
Since 2011, the sportswear giant has grown direct-to-consumer sales from 16% of its namesake brand revenues to 35%, all while continuing to take share.
Discover how brands like Nike are expanding store concepts and marketing strategies to include more personalized customer experiences in this Trendline.
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Cara Salpini 
