Feb. 10, 2021
| This week's marketing news and insights for retail leaders
Deep Dive
Industry leaders are pinning their hopes on a better year, but experts say marketing likely won't return to normal anytime soon.
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The platform could make advertising on Walmart properties more accessible to small brands, an important step in the retailer's race to catch up with Amazon.
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Beauty retailers will repackage their most iconic products in black to redefine what the word means, with proceeds going to Black founders and businesses.
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Explore common vulnerabilities of location-based marketing and how they could misdirect your efforts in this on-demand webinar.
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But many Black-owned brands are getting swept up in a public relations rush that could undermine their long-term success.
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Deep Dive
For many, the tech giants are key to customer acquisition online, and they dominate the market for digital advertising, making them all but unavoidable for retailers.
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The retailer announced it will open four Warehouse stores and one traditional store at a time when much of the industry is challenged.
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The off-mall department store last year announced a plan to grow its activewear sales from 20% of its business to at least 30%.
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Gathering customer data can bolster a quick response, but many companies still rely on manual collection and few firms automatically update existing data.
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Column
The home improvement retailer is hosting a "Night of Lowemance" where 50 couples will be invited to an in-store splash painting date night.
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What We're Reading
Marketing Dive
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Vogue Business
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Modern Retail
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Thingtesting
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Ad Age
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Upcoming Events
March 2, 2021 - March 2, 2021
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March 4, 2021 - March 4, 2021
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