Athleta launches digital wellness platform 'AthletaWell'; Dollar General expands Popshelf with shop-in-shops; Reebok was meant to be a 'Nike killer.' How the brand lost its No. 1 spot; Sephora to hit 15% Black-owned benchmark in prestige hair care by year's end
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Note from the editor
If you're just joining us, we're talking about our Reebok profile this week.
What went wrong at Reebok? And how much did the Adidas acquisition impact its future? We explore these questions, and more, in Chapter 3 of our Reebok profile.
To jump straight to today's installment, click here, or take a peek below. If you're new to the piece, start here.
Cara Salpini
Senior Editor, Retail Dive Email | Twitter
Former CEO Paul Fireman thought the Adidas acquisition would mean two strong sports brands under one banner. The reality was that Reebok lost much of its former identity.
The company is adding sortation capacity, leasing aircraft and sitting down with about 300 customers to understand their demand projections for the holidays.
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Cara Salpini 
