ON DEMAND WEBINAR
Duration: 40 minutes

Over the past two years brands have battled a historic shift in consumer purchasing habits. More than 75% of shoppers say they’ve changed buying habits. And while in-app shopping is a popular sales channel, 55% of consumers today still look forward to shopping in-store. With brand loyalty under relentless assault, it’s time to think beyond app-based loyalty programs in locking up customer retention.

Today various mobile channel strategies disrupt the disrupters through loyalty rewards programs that rethink outreach and engagement. What’s working? Why? This webinar presents industry experts and practitioners who reveal how to:

• Achieve up to 86% SMS opt-in confirmation rate within a six-month loyalty program launch
• See SMS open rates as high as 98% with a customer response rate of 45%, versus open rates of only 20% and 6% response rates for email
• Implement a unified channel strategy with MMS, SMS, mobile wallet and push notifications to supercharge customer engagement, with or without a brand app

SPEAKERS  

Alex Campbell
Co-Founder and Chief Innovation Officer
Vibes

Erica Thompson Moran
Retail Loyalty Practice Lead
NCR

Ally Merkley
Sr. Manager, CRM & Loyalty
Qdoba Mexican Eats