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The Rise of Product Protection Plans in Retail

When consumers buy expensive products like electronics, furniture, jewelry, and appliances, they want protection that goes beyond the manufacturer’s warranty and even protects against accidents. Retailers can now create a mutually beneficial offering to consumers to build trust and confidence and meet expectations while creating a consistent revenue stream for the future.

In this playbook, discover 10 key considerations for building impactful product protection plans and how to integrate them into your strategies. Highlights include:

  • The evolution of the modern product protection plan
  • The most important elements of effective plans
  • How retailers approach product protection plans today


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