As retail pharmacies double down on convenience with expanded categories of merchandise, they’re simultaneously investing more in their online offerings. 

The data shows that two main insights about retail pharmacies and their customers have risen to the top: in-store shopping remains extremely important for certain demographic groups and convenience is a strong factor in how and where they shop. They view their neighborhood pharmacies as one-stop shops to grab essential items, and 42% of Americans go to the pharmacy with the most convenient location. 

What is your brand doing to leverage the three major consumer groups and what they want?

Download the playbook to learn about your consumer groups, including how their preferences are driving retail pharmacy transformations, and the role of eCommerce in reshaping how and where customers do their shopping. Topics include three emerging trends:

• Channel blurring
• Pharmacies as wellness centers
• Online personalization
   

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