YOUGOV REPORT
Using YouGov's connected data, we provide a snapshot of millennial and Gen Z snackers in the United States, comprising more than 80 million US adults.
This report gives a brief overview of the powerful insights available to Retail and CPG professionals, analyzing sentiments and attitudes related to the intersection of snacking, sustainability, and media consumption. The report dives into:
- An overview of US Millennials and Gen Z consumers who snack between meals
- The top snacking brands considered by sustainable snackers
- How to reach these current and future generations of snackers