WEBINAR ON DEMAND
Duration: 1 hour

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Understanding your performance across metrics and inputs—ranging from total sales to inventory to reviews to their actual product content—isn’t enough to positively influence your strategies. You need to also be able to use that information to make the right decisions about the products and content you list and refine the ways you show up on the digital shelf. From there, you can drive incremental sales through targeted, data-informed marketing and advertising campaigns (where you spend dollars efficiently and effectively).

Join us for an informative webinar focused on helping you learn how to use digital shelf data and retail analytics to improve your marketing strategies. We’ll explore:

• The metrics brands need to measure to understand performance
• Best practices in decision-making about your online retail presence
• Embracing (and iterating) your advertising and marketing campaigns based on metrics

SPEAKERS  

Riku Laitasalo
Account Director
Retail Media at Pacvue

Zachary Zaerr
Account Director
Retail Media at Pacvue