Retailers and e-commerce businesses know that Instagram is an important platform for their marketing efforts. Now consumers are increasingly turning to conversational commerce – engaging with brands in a privacy-centric manner via messenger tools to learn more about brands, their offers, and to get answers to questions in a convenient way.

With 83% of Instagram users discovering products or services in the app, embracing conversational commerce is a huge opportunity for brands to drive both engagement and revenue.

How is your brand leveraging Instagram Direct Message automation to proactively engage users? Download the playbook to learn:

• The importance of Instagram to today’s consumers
• The rise of private messaging on Instagram
• Using messaging automation to improve customer experience
• The significance of personalization to customer experience
• The need to generate zero-party data in a privacy-first world
• Conversational commerce use cases for brands on Instagram

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