DTC


  • L.L. Bean and Summersalt team up on swimwear collection
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    Courtesy of LL Bean and Summersalt
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    L.L. Bean, Summersalt team up on swimwear collection

    Outdoor gear and accessories, including hats and sandals, are also part of the collection.

    By April 26, 2024
  • An Alo Yoga storefront at The Grove shopping center in Los Angeles.
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    Cara Salpini/Retail Dive
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    Alo Yoga, Vuori gaining share in activewear market, report finds

    The DTC brands, which share shoppers with Lululemon and Nike, are growing as rivals like Under Armour contract, according to an Earnest Analytics report.

    By April 26, 2024
  • Trendline

    Top 5 stories from Retail Dive

    Though some of the problems of the pandemic have waned, retail continues to reel from C-suite turnover and layoffs.

    By Retail Dive staff
  • A Mented Cosmetics palette
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    Courtesy of Mented
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    West Lane Capital Partners acquires Mented Cosmetics

    West Lane has been building out its portfolio of beauty brands, recently acquiring Seven hair care earlier this month.

    By Howard Ruben • April 26, 2024
  • A Mango storefront.
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    Courtesy of Mango
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    Column

    The Weekly Closeout: Layoffs at Lululemon and Mango opens more stores

    The athletics retailer had a round of layoffs as it shuttered a distribution center and Mango opened locations in Washington, D.C., and Boston. 

    By Retail Dive Staff • April 26, 2024
  • A photo of the exterior of a Foxtrot store on The Drag in Austin, Texas.
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    Permission granted by Foxtrot
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    Foxtrot, Dom’s sued amid mass layoff

    A class action complaint claims the companies violated the WARN Act by failing to give its employees at least 60 days notice of the mass layoff.

    By Brett Dworski • April 26, 2024
  • A Hoka storefront in Los Angeles
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    Cara Salpini/Retail Dive
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    Deckers Brands names president of global marketplace

    Marco Ellerker is being promoted into the newly created position, following the company's record revenue growth in Q3.

    By April 26, 2024
  • A person wearing a suit in a green landscape.
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    Courtesy of Indochino
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    Indochino launches its first ready-to-wear suit collection

    The custom suiting brand is going after convenience with the new line, and said it plans to expand its ready-to-wear assortment in the future.

    By April 25, 2024
  • Two girls jumping on a couch
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    Courtesy of Lovesac
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    Lovesac pares back inventory costs as it simplifies operations

    Costs associated with inbound freight and warehousing costs dropped as the furniture company rolled out planning capabilities and simplified operations.

    By S.L. Fuller • April 25, 2024
  • Cooler and drinkware brand RTIC in 3,800 Walmart stores
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    Courtesy of RTIC
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    RTIC Outdoors expands into Walmart

    The drinkware and cooler brand is selling 55 of its best-selling products in 3,800 of the mass merchant’s stores as well as on its website.

    By April 24, 2024
  • A Jason Wu Beauty palette
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    Courtesy of Jason Wu Beauty
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    Jason Wu Beauty lands in over 3,000 CVS stores

    The partnership adds to the beauty brand’s distribution channels, which also include Target and J.C. Penney.

    By Howard Ruben • April 24, 2024
  • Allbirds new sneaker the Tree Runner Go
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    Courtesy of Allbirds
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    Allbirds unveils Tree Runner Go sneaker as it refocuses on core products

    The shoe features improvements to the original design and comes after the successful launch of the Wool Runner 2.

    By April 23, 2024
  • Wayfair's Wilmette, Illinois, storefront.
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    Permission granted by Gensler
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    Wayfair’s first large-format store to open next month

    The location in Wilmette, Illinois, will span 150,000 square feet — about 10 times the size of its other stores — and feature an on-site restaurant.

    By April 23, 2024
  • An Oura Ring display at a Target store.
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    Courtesy of Oura Ring
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    Target adds Ōura to its online and in-store assortment

    The wearable tech company has been adding to its distribution channels, inking deals with Best Buy and Amazon recently.

    By Tatiana Walk-Morris • April 23, 2024
  • A person participating in Figs' in-person recycling pop-up
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    Courtesy of Figs
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    Figs recycled over 40K healthcare professional’s scrubs in trade-in program

    The “Scrubs That Don’t Suck” campaign launched April 1 and ends on Earth Day as the brand hit its participation goal.

    By April 22, 2024
  • An Express storefront at King of Prussia mall in Pennsylvania
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    Permission granted by Express
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    Express files Chapter 11, plans to close over 100 stores

    All of the company’s UpWest stores will shutter as the retailer pursues a sale to WHP Global, Simon Property Group and Brookfield Properties.

    By April 22, 2024
  • Nike headquarters
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    Courtesy of Nike
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    Second phase of Nike layoffs to hit Oregon headquarters this summer

    After the job cuts, effective June 28, about 740 employees will have been impacted in the retailer’s home state.

    By April 22, 2024
  • A group of people wearing items from Universal Standard's Fit Liberty campaign
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    Courtesy of Universal Standard
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    Universal Standard launches size exchange program

    The campaign, dubbed Fit Liberty, allows customers to replace items with ones in a different size at no cost.

    By Howard Ruben • April 22, 2024
  • mingle mocktails
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    Courtesy of Mingle Mocktails
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    Mingle Mocktails aims to spark a zero-proof cocktail craze

    The nonalcoholic brand says its products, which don’t directly mimic the taste of alcohol, cater to consumers looking for alternatives in social situations.

    By Chris Casey • April 22, 2024
  • Kizik opens new pop store in NYC Soho
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    Courtesy of Kizik
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    Kizik opens first pop-up store in NYC as part of brick-and-mortar push

    The hands-free footwear brand is expanding its physical presence, with plans to land in 500 wholesale doors and open six stores by the end of the year.

    By April 19, 2024
  • A person running on a Peloton treadmill
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    Courtesy of Peloton Interactive
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    Column

    The Weekly Closeout: Peloton drops free membership as Asos revenue falls over 18%

    The struggling home exercise brand quietly removed the free option, while the fast-fashion retailer saw sales plunge in the first half of the year.

    By Retail Dive Staff • April 19, 2024
  • Four people wearing Eyebuydirect frames
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    Courtesy of Eyebuydirect
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    Eyebuydirect opens first physical location

    The online eyewear company opened a 140-square-foot kiosk at The Shops at Mission Viejo in Orange County, California.

    By Howard Ruben • April 19, 2024
  • Beyond Meat new Beyond IV recipe
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    Permission granted by Beyond Meat
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    Beyond Meat’s revamped burger hits shelves

    The company's fourth generation of products is now available at grocery stores across the U.S., including Walmart.

    By Elizabeth Flood • April 19, 2024
  • Kendra Scott x LoveShackFancy collection
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    Courtesy of Kendra Scott
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    Kendra Scott teams up with LoveShackFancy on capsule collection

    The six-piece collection ties in design elements from both brands and will be available for purchase online and in Kendra Scott’s stores.

    By Howard Ruben • April 18, 2024
  • A Levi's storefront with signage touting lightweight denim.
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    Courtesy of Levi Strauss & Co.
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    Levi’s reopens Bangkok store as it eyes growth in the region

    The location, which features one of the brand’s tailoring shops, is part of a broader DTC strategy to grow its fleet of owned and operated stores.

    By Tatiana Walk-Morris • April 18, 2024
  • Aesop's Beverly Hills storefront
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    Courtesy of Aesop
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    Aesop opens Beverly Hills store, plans two additional openings in NYC

    The brand is expanding its physical reach as the beauty industry experiences a wave of consolidation.

    By April 17, 2024