When sales and marketing teams are not in sync, it can impact ROI, growth targets, and goals throughout an entire organization. Thankfully, companies are finding new ways to tackle these issues with call tracking and conversion tracking data. 

This cross-industry technology helps organizations provide their sales & marketing teams with a single source of truth—allowing for seamless access to data from live chats, social media platforms, form submissions, and more.

In this playbook, we’ll discuss how call tracking data can bring sales & marketing teams together to drive better cohesion and improve customer experience. You’ll learn how call tracking data can help you:

• Gauge how customer interactions are impacting conversion rates
• Automate workflows to drive more personalized and targeted marketing campaigns
• Define the right process for following up with customers after an interaction—and even schedule follow up calls

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