DTC


  • Two runners in long sleeves on a road with clouds in the sky
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    Permission granted by On
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    Footwear brand On posts record quarterly sales with strong DTC growth

    The company has plans to open a second store in Paris and is hoping to have a “notable impact’’ at the Paris Olympics that begin in July.

    By May 16, 2024
  • A red sign with a white logo and the words "under armour" in white capital letters hangs from an iron post.
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    Daphne Howland/Retail Dive
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    Under Armour plans layoffs, 25% SKU reduction

    With founder Kevin Plank back at the helm, the retailer is overhauling its product strategy. The brand will cut back on promotions, reprioritize men’s and invest in innovation.

    By May 16, 2024
  • Trendline

    Top 5 stories from Retail Dive

    Though some of the problems of the pandemic have waned, retail continues to reel from C-suite turnover and layoffs.

    By Retail Dive staff
  • Mindy Kaling and others modeling pieces from the celebrity's second collection with Andie Swim.
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    Courtesy of Andie Swim
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    Mindy Kaling and Andie Swim launch second collection together

    The summer camp-themed capsule includes cover-ups, two-piece suits and one-piece suits and comes as the swimwear market heats up.

    By May 16, 2024
  • foxtrot
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    Retrieved from Foxtrot website.
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    Foxtrot files for bankruptcy

    The decision to file for Chapter 7 was made during a meeting with Outfox’s board of directors late last month.

    By Brett Dworski • May 16, 2024
  • Lulus and Levi's team roll out new capsule to be sold at Lulus
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    Courtesy of Lulus
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    Lulus partners with Levi’s on new collection

    The denim-inspired capsule will be sold at Lulus’ Los Angeles store and is part of the brand’s curation strategy.

    By May 15, 2024
  • Clothing sitting on shelves in a store, while some hangs in the background.
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    Courtesy of Buck Mason
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    Buck Mason opens second Chicago store

    The Los Angeles-based clothing company now has 32 retail locations and sees potential to continue growing its physical footprint.

    By Howard Ruben • May 15, 2024
  • Purple's Rejuvenate mattress
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    Permission granted by Purple
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    Purple Innovation posted 33.1% growth in wholesale, while DTC stayed flat in Q1

    The sleep brand is targeting five areas of improvement as softness in the home furnishings industry persists.

    By May 14, 2024
  • A brand image of Crocs takeback program with used shoes.
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    Courtesy of Crocs
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    Crocs expands takeback program

    Used footwear from the brand can be dropped off at collection boxes or mailed in, with customers earning 10% off for returning old shoes.

    By May 14, 2024
  • Hilma added to Walmart's health aisle for digestive relief
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    Courtesy of Hilma
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    Hilma expands wholesale reach with Walmart deal

    Three of the DTC brand’s products are available at Walmart, as the retailer bolsters similar deals with Target and Walgreens.

    By May 14, 2024
  • A worker stands in the distance as plant-based patties come down the line at a Beyond Meat factory
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    Courtesy of Beyond Meat
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    Beyond Meat CEO sees 2024 as a ‘pivotal year’ despite grim Q1 results

    The plant-based pioneer had its eighth straight quarter of revenue declines and is raising prices as it seeks to recapture margins.

    By Elizabeth Flood • May 14, 2024
  • foxtrot
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    Brett Dworski/Retail Dive
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    Foxtrot’s assets sold for $2.2M in what one attendee called a ‘completely ramrodded’ auction

    The virtual sale on Friday seemed to leave people with more questions than answers after organizer JPMorgan Chase didn’t describe the lot for sale and only entertained one bid.

    By Brett Dworski • May 14, 2024
  • A pair of underwear and a bralette with cats and planets on it, as well as a model wearing the set. Text reads "Celestial cats in outer space."
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    Courtesy of Adore Me
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    Adore Me launches AI design tool

    AM by You, which uses generative AI, allows consumers to create their own customized bralette and panty set.

    By Howard Ruben • May 13, 2024
  • A person holding a surfboard featuring the new Lilly Pulitzer logo. Another person is in the background holding a surfboard that says "Dive In"
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    Courtesy of Lilly Pulitzer
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    Lilly Pulitzer unveils new logo for the first time in over 15 years

    The move is part of a broader brand refresh that is intended to modernize the 65-year-old resort apparel company.

    By May 13, 2024
  • Two people wearing items from Eastside Golf's women's line.
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    Courtesy of Eastside Golf
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    Eastside Golf launches first women’s line

    The brand’s women’s collection will roll out in three phases and features more than 20 items, including tracksuits, dresses and polos.

    By Howard Ruben • May 10, 2024
  • Korn wearing the Korn Adidas collection.
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    Courtesy of Adidas
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    The Weekly Closeout: Joann exits bankruptcy while Adidas teams with Korn

    The craft retailer has $153 million in new financing as it goes private and the athletic giant released a follow up to last year's partnership.

    By Retail Dive Staff • May 10, 2024
  • Judge’s gavel, Themis sculpture and collection of legal books on the brown background.
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    Zolnierek via Getty Images
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    Thrive Market to pay more than $1.5M to settle civil lawsuit

    The suit alleges the membership-based e-grocer violated a California state law prohibiting companies from automatically renewing subscriptions without affirmative consent.

    By Peyton Bigora • May 10, 2024
  • Two mannequins are seen on display in a Sweaty Betty store window.
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    Ben Pruchnie/Getty Images via Getty Images
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    Wolverine World Wide names new CFO, reports 34% revenue decline

    Despite the revenue dip, the Merrell owner said results were better than expected as it continues its restructuring plan.

    By Laurel Deppen • May 10, 2024
  • Reflections of buildings on a Warby Parker store window, dominated by white and blue.
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    Daphne Howland/Retail Dive
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    Warby Parker narrows losses in Q1 as it posts 16.3% revenue growth

    The brand is continuing to build out its footprint, opening eight stores in the first quarter and planning 40 net new stores by the end of the year.

    By May 9, 2024
  • Exterior of an Allbirds store in Washington, D.C.'s Georgetown neighborhood
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    Caroline Jansen/Retail Dive
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    Allbirds revenue plummets 28% in Q1 as CEO says the brand is ‘executing with urgency’

    Joe Vernachio said the retailer shuttered three stores in the quarter and is on track with its planned closures, which will amount to 10 to 15 this year.

    By May 9, 2024
  • Oddity launches beauty brand SpoiledChild.
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    Courtesy of SpoiledChild
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    Oddity posts ‘record’ revenue growth in Q1, raises full-year outlook

    The company said that Il Makiage and SpoiledChild are on track to become billion-dollar brands. 

    By Howard Ruben • May 9, 2024
  • Exterior of a Foxtrot store in Washington, D.C.
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    Kaarin Vembar/Retail Dive
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    Foxtrot’s assets to be sold this week

    Friday’s foreclosure sale will include “substantially all of the assets” of the c-store retailer, including inventory, intellectual property, documents and more.

    By Brett Dworski • May 8, 2024
  • A close up of the Lululemon sign on a store front.
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    Kevork Djansezian/Getty Images via Getty Images
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    Lululemon leans into pickleball with Life Time partnership

    The tie-up, which makes the athletics retailer the official apparel partner of Life Time pickleball and tennis, also involves event collaborations.

    By Howard Ruben • May 8, 2024
  • A hand holds a bundle of herbs above a fiery double-decker grill with Meati Steaks and Cutlets with grill marks on the bottom left, asparagus on the bottom right, and a frying pan of stir fry and corn
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    Courtesy of Meati Foods
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    Meati bucks trend and gets $100M funding boost

    While the alternative meat sector has been struggling to raise funds, the Boulder-based company is on its way to becoming a household name.

    By Elizabeth Flood • May 8, 2024
  • Brooks Running launches 6 new shoes in Q1 2024 helping record revenue
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    Courtesy of Brooks Running
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    Brooks Running reports ‘highest quarterly results in brand’s history’

    The DTC brand said its Q1 success is due in part to its multichannel strategy and product innovation.

    By May 8, 2024
  • Person wearing HeyDude shoes stands on the grass.
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    Courtesy of HeyDude X Foot Locker
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    Heydude still a drag on Crocs in Q1

    Former Ulta exec Susan Healey has been appointed chief financial officer, replacing Anne Mehlman, now Crocs brand chief.

    By May 7, 2024