5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans

Sponsored content for Salesforce by studioID

WEBINAR ON DEMAND
Duration: 1 hour


The last year has introduced unforeseen levels of marketing innovation, agility and speed.  B2B marketers have learned how to navigate uncertainty, balance constantly changing priorities and budgets, evolve their marketing messages, work harder with fewer resources and work from anywhere.

In this new webinar, join Salesforce and Emerald’s David Doft, Chief Financial Officer and Joanne Wheatley, SVP, Marketing & Digital Operations as they discuss findings from the 7th State of Marketing Report – including the key takeaways from a year unlike any other – so you can start planning for 2022. Attendees will learn:

  • Key B2B marketing trends to inform their 2022 marketing strategies
  • The data marketers are collecting to better understand their customer
  • How leaders are reskilling their teams to keep up with the speed and pace of innovation

SPEAKERS  

Joanne Wheatley
SVP, Marketing & Digital Operations
Emerald


David Doft
Chief Financial Officer
Emerald


Neha Shah
Director, Product Marketing
Salesforce

 

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