How Reliable is Your Consumer Panel Data?

When “good enough” research is no longer good enough for critical busines decisions, consider three key questions.

White Paper

Complete this form to get our new white paper: How Reliable is Your Consumer Panel Data? Best Practices in Panel Management.

White Paper

As you evaluate receipt panel partners, consider the three questions laid out by our team of research scientists. It’s a simple framework for evaluating the quality and reliability of receipt-powered insights.

Complete the form to get our new white paper: How Reliable is Your Consumer Panel Data? Best Practices in Panel Management

Consumers’ buying habits are shifting faster than ever. Make sure your research partner can deliver the quality, reliable, accurate insights your critical business decisions demand.

Questions? Contact your NPD account representative, call 866-444-1411, or email contactnpd@npd.com.