The Buyer's Guide to Enterprise Loyalty
The definitive guide to navigating the enterprise loyalty buying process.
Thank You!
get started with yotpo
Chapter 1
Making a Case for the Value of Loyalty
Building a case for loyalty begins with the value proposition. Begin by summarizing the benefits of a loyalty program in order to clearly define how an investment in loyalty will achieve your business goals.
2 Lessons
Lesson 1
It’s Time to Invest in Loyalty
With upcoming shifts in privacy and acquisition costs on the rise, now is the ideal time to invest in a loyalty program to future-proof your business.
Lesson 2
The Driving Force Behind Retention
What can you expect from your loyalty program? Outcomes include increased customer profitability, richer data, and more.
Chapter 2
Building Loyalty Foundations
It’s clear that loyalty is essential. Now, evaluate your internal metrics and customer behavior to connect customer motivations and needs to your business objectives.
2 Lessons
Lesson 1
Conduct Internal Research
Establish the foundations of your loyalty program by conducting internal research on business operations, current customers, and competitors.
Lesson 2
Define Business Objectives
Define the business objectives you want to achieve with a loyalty program, from increased share of wallet to deeper emotional connections.
Chapter 3
Choosing a Loyalty Vendor
Next, choose a solution that will fit the business goals of your organization. It’s important to ensure that your business finds the right technology and the right strategic partner to achieve long term success.
3 Lessons
Lesson 1
Vendor Criteria & Considerations
Understand the most important criteria considerations when it comes to evaluating a loyalty program vendor.
Lesson 2
Loyalty Landscape: Types of Providers
What loyalty program types are available on the market? Dive into the pros and cons of both pure-play loyalty providers and managed services providers.
Lesson 3
The Right Provider for Your Business
Break down the benefits to understand which loyalty program type will best meet your business objectives.
Chapter 4
The Buying Process
Understand the phases of the buying process, how to talk about loyalty within the organization, key stakeholders and their involvement, and objection handling.
3 Lessons
Lesson 1
Talking About Loyalty in Your Organization
Learn how to properly conduct discussions about a loyalty program investment within your organization, including key quantitative and qualitative success metrics.
Lesson 2
Stakeholder Management & Implementation Timelines
Understand the responsibilities of the primary stakeholders in the buying process and when each team should be involved throughout implementation.
Lesson 3
Risks & Objection Handling
Familiarize yourself with the risks of investing in a loyalty program and prepare yourself to handle the top objections from stakeholders.