With the holidays fast approaching, retailers are gearing up for a season to remember. But it’s vital to remember that a return to “normal” might not take us back to 2019. Instead, successful brands need to capitalize on consumer behaviors that have emerged and re-imagine their in-store experiences to meet the psychological and behavioral shifts expected in the upcoming season.

By the end of this playbook you’ll understand how to address the evolution of consumers’ beliefs and behaviors, as well as three things you must do if you’re dreaming of a green—as in profitable—holiday season, including:

• Drive awareness of promotions and locations to optimize the output of brick-and-mortar and offset the operational costs related to eCommerce
• Meet new consumer expectations for curbside pick-up / buy online, pick up in-store 
• Highlight core values and brand messages—and hyper-target based on customer segmentation

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