Marketing
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Deep Dive
DEI could get better than ever
The intense pressure to end diversity initiatives has led companies to scrutinize their policies. Many will end up making them stronger.
By Daphne Howland • Feb. 13, 2025 -
Dick’s Sporting Goods opens influencer program to the public
Previously limited to employees, members in 2025 will receive monthly gift cards to purchase products to feature across their social channels.
By Howard Ruben • Feb. 12, 2025 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
How Lego builds unique store experiences
From big displays and livestreams with employees to personalization stations, Lego wants to create stores that keep customers coming back.
By Kaarin Moore • Feb. 12, 2025 -
Tractor Supply taps into loyalty to drive cross-banner success
The Neighbor’s Club loyalty program attracted record levels of new customers in 2024, reaching more than 38 million members in total.
By Bryan Wassel • Feb. 11, 2025 -
Column
The Weekly Closeout: Beyond closes Kirkland’s deal — and a very beary Valentine’s Day
The two home retailers finalized their investment deal, while Build-A-Bear expanded its long-running “After Dark” collection.
By Retail Dive Staff • Feb. 7, 2025 -
Calling a customer? Brands can now display ‘reason for call’
TransUnion and AT&T now offer companies the ability to display brand name, company logo and the reason for their call when dialing Android users.
By Kristen Doerer • Feb. 6, 2025 -
Janie and Jack debuts online third-party marketplace
The move expands the children’s apparel brand into other product categories including home furnishings, toys and baby gear.
By Tatiana Walk-Morris • Feb. 6, 2025 -
Foot Locker completes first Kids Foot Locker revamp
The redesigned location is in the Bronx borough of New York City and includes activity tables, a communal try-on area and fixtures to showcase new releases.
By Cara Salpini • Feb. 4, 2025 -
Gap to launch seasonal vintage drops throughout the year
The project, GapVintage, is a continuation of the apparel brand’s partnership with curator Sean Wotherspoon.
By Laurel Deppen • Feb. 4, 2025 -
Nordstrom turns to notable New Yorkers for its second NYC campaign installment
New York is a critical market for retailers, one that Nordstrom wants to celebrate while highlighting the services at its flagship store.
By Tatiana Walk-Morris • Updated Feb. 3, 2025 -
Tractor Supply partners with Field & Stream to sell products in store, online
The move comes a year after country music stars Morgan Wallen and Eric Church said they bought the retail side of Field & Stream from Dick’s Sporting Goods.
By Tatiana Walk-Morris • Feb. 3, 2025 -
What retailers can expect in 2025
As a new year kicks off, the industry is up against challenges concerning tariffs, DEI policies and crime.
By Retail Dive Staff • Jan. 31, 2025 -
The Weekly Closeout: Lush hurls bath bombs in DEI fight, Athleta expands athlete roster
The beauty brand made a statement with its bestsellers, while the activewear company welcomed two WNBA athletes to its Power of She Collective.
By Retail Dive Staff • Jan. 31, 2025 -
Reebok to debut first performance basketball shoe in more than a decade
The Engine A, releasing first in a silver colorway, will be available globally on Feb. 13 on Reebok’s website and is priced at $120.
By Cara Salpini • Jan. 30, 2025 -
Foot Locker returns to NBA All-Star Game with brand activations
The immersive experience, spanning Feb. 13 to Feb. 16, will feature sneaker drops and exclusive product customization.
By Howard Ruben • Jan. 29, 2025 -
How E.l.f. balances entertainment, purpose to tap into a TikTok trend
In the brand’s third collaboration with Meghan Trainor, the pop star appears as an airplane captain to showcase soft matte makeup products.
By Chris Kelly • Jan. 29, 2025 -
Mattel takes aim at Lego with brick-based building brand
The toy titan plans to introduce its first Mattel Brick Shop product in May and unveil new sets in coming years.
By Nate Delesline III • Jan. 28, 2025 -
Bloomingdale’s releases ‘The White Lotus’-themed apparel collection
It’s not the only one. Banana Republic on the same day announced a capsule collection tied to the hit show, set to release this spring.
By Tatiana Walk-Morris • Jan. 28, 2025 -
Sephora releases documentary highlighting diversity
As others back away from DEI initiatives, the retailer said its film “reaffirms its commitment to fostering a world of inspiration and inclusion.”
By Tatiana Walk-Morris • Jan. 27, 2025 -
Target ends some DEI initiatives, reiterates commitment to belonging and inclusion
Chief Community Impact and Equity Officer Kiera Fernandez cited “the importance of staying in step with the evolving external landscape.”
By Daphne Howland • Jan. 27, 2025 -
Sponsored by Baesman Group
7 signs your loyalty program needs a redesign
Revamp your loyalty program: Spot the warning signs and learn how to boost customer engagement.
By Cassie Preston, Director of Client Services, CRM & Loyalty • Jan. 27, 2025 -
Fanatics Collectibles to open first flagship
The 8,647-square-foot store, located in London, will feature brands such as Topps, Merlin, Match Attax and Bowman.
By Howard Ruben • Jan. 24, 2025 -
Column
The Weekly Closeout: Puma eyes ‘efficiency program,’ Adidas could cut jobs
Puma wants to improve operations and cut costs in the name of profitability, while Adidas said its operating model is too complex.
By Retail Dive Staff • Jan. 24, 2025 -
Serta Simmons completes Beautyrest brand portfolio with 2 launches
The company is introducing collections to a portfolio that is meant to support customers at a variety of price points.
By Tatiana Walk-Morris • Jan. 24, 2025 -
Ulta Beauty chief marketer exits
Michelle Crossan-Matos is the latest executive to announce a departure, after CEO Dave Kimbell stepped down earlier this month and Chief Merchandising Officer Monica Arnaudo said she would leave this spring.
By Cara Salpini • Jan. 24, 2025