Back-to-School Shopping Goes In-Store as Anxiety Eases
About three-quarters of U.S. shoppers plan to do back-to-school shopping in stores this year, the latest sign that consumer behavior is normalizing after the long pandemic isolation.
While the bulk of consumers aren’t shying away from stores, more than half said they’ll do at least some of their shopping online, according to a survey released Thursday from Sensormatic Solutions, a unit of Johnson Controls International Plc. The report polled 1,000 U.S. shoppers in mid-June, so the findings don’t fully capture the impact of the latest Covid-19 surge caused by the delta variant.