Jewelry
Jeweler Pandora Takes Ethical Stand Against Mined Diamonds
- Pandora turns to lab-made stones citing sustainability, price
- Mined diamonds at risk of losing appeal among younger buyers
Pandora A/S, which makes more pieces of jewelry than any other company in the world, will no longer use mined diamonds, dropping another raw material tainted by ethical concerns.
The maker of affordable trinkets will now use diamonds manufactured in laboratories, after it last year said it will stop using newly mined gold and silver. While mined diamonds only went into about 50,000 Pandora pieces last year -- out of a total of roughly 85 million items -- the move reflects greater demand for sustainability.