The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The French luxury brand welcomed its seven new house ambassadors on Twitter alongside a photo of the K-pop boy band clad in pastel-hued separates by the brand’s mens artistic director Virgil Abloh.
BTS’ RM, Jin, Suga, J-Hope, Jimin, V and Jungkook are no strangers to luxury fashion. In 2019, the band sported Kim Jones’ Dior Men’s Autumn/Winter 2019 collection on their world tour; Abloh designed the suits they wore to the 2021 Grammy’s. Though they have partnered with Puma, Lotte Duty Free and local beauty brands Mediheal and VT, this is BTS’ first luxury ambassadorship.
“I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on,” Abloh wrote in a press release.
After a decade of turnaround attempts, the British trenchcoat maker’s efforts to thrive as a top luxury player continue to falter. The brand needs more accessible prices and marketing — and quick.
The designer joins BoF founder and editor-in-chief Imran Amed to discuss the ups and downs of his career in fashion and why his new label Donde Esteban is the most authentic manifestation of his creativity.
The management shakeup was announced as the Cartier owner reported mixed sales results including an unexpected turnaround in the US.
CEO Daniel Lalonde hopes to stand out from competitors in the luxury design segment by spotlighting the group’s most recognisable brands.