Marketing
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Courtesy of Hanes Brands
ColumnThe Weekly Closeout: Hanes jumps into athleisure, iRobot has ‘substantial doubts’ about its future
The underwear brand launched Hanes Moves, while the Roomba creator said the company is undergoing a strategic review.
By Retail Dive Staff • March 14, 2025 -
Courtesy of Bath & Body Works
Bath & Body Works introduces new store design
Gingham+ features an updated layout, tech and larger aisles as the company caters more to the Gen Z demographic.
By Kaarin Moore • March 13, 2025 -
Trendline
The latest in experiential retail
From new store concepts to accessibility efforts, retailers are constantly shifting their approach to better cater to shopper needs.
By Retail Dive staff -
Daphne Howland/Retail Dive
Good American launches at Macy’s
Products from co-founder Khloé Kardashian’s brand will be in nearly 80 stores this fall, as the partnership expands the department store’s denim assortment.
By Tatiana Walk-Morris • March 13, 2025 -
Courtesy of Fred & Farid Los Angeles
Rare Beauty’s chief marketer on winning Gen Z through community-oriented marketing
At SXSW, Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a two-way street.
By Peter Adams • March 12, 2025 -
Courtesy of Reebok
Reebok reenters golf with footwear, apparel offering
The move is part of a broader strategy to rebuild its image as a team sports company, an identity that was lost under Adidas’ ownership.
By Howard Ruben • March 12, 2025 -
Courtesy of Andie
Andie launches incubator program
The DTC brand, known for its swimwear, introduced the initiative to provide resources to early stage, women-led businesses.
By Howard Ruben • March 11, 2025 -
Daphne Howland/Retail Dive
Dick’s plots ‘significant investments’ in stores, digital as winning streak continues
Technology and marketing will see more capital as the sporting goods retailer looks to take more share in e-commerce and grow its footwear business.
By Cara Salpini • March 11, 2025 -
Courtesy of Teva
Teva debuts global campaign encouraging people to get outside
The campaign will feature imagery and video creative across digital retail, owned media, out-of-home placements and paid social over all platforms.
By Howard Ruben • March 11, 2025 -
Nikola Stojadinovic via Getty Images
Lowe’s, Home Depot bring advice online with AI-powered tools
Both of the home improvement retailers released tools that seek to offer shoppers the level of guidance they would receive in-store while browsing online.
By Bryan Wassel • March 10, 2025 -
Courtesy of Amazon
Majority of Americans have yet to try Amazon Haul
Three months after its launch, 16% of shoppers use the site at least monthly, compared to 23% and 28% who do the same at Shein and Temu.
By Nate Delesline III • March 10, 2025 -
Courtesy of On
On plots first co-created footwear, apparel collection with Zendaya
Deeper relationships with celebrity ambassadors and wholesale partners are in focus as the activewear brand grows sales by double digits.
By Cara Salpini • March 10, 2025 -
Courtesy of Lee
Lee and Buck Mason collaborate on menswear capsule
The collection is inspired by vintage 1940s designs and is being promoted through an ad campaign featuring Midland lead singer Mark Wystrach.
By Howard Ruben • March 10, 2025 -
Dan Kitwood via Getty Images
ColumnThe Weekly Closeout: Trade groups sound the alarm on tariffs, L’Oréal sells Carol’s Daughter
RILA, NRF and AAFA all raised red flags about President Trump’s trade policies, while the beauty conglomerate sold the brand it bought a decade ago.
By Retail Dive Staff • March 7, 2025 -
Courtesy of David’s Bridal
David’s Bridal wants to be a retail, AI and media powerhouse. And named a new CEO to lead the way
Kelly Cook is now chief executive as the bridal retailer evolves into an asset-light company and enters its “Aisle to Algorithm” era.
By Kaarin Moore • March 6, 2025 -
Courtesy of Nordstrom
Nordstrom welcomes SkinSpirit to NYC flagship
The medical aesthetic company will provide skin care and injectable services, as the department store expands the offerings at its Manhattan location.
By Tatiana Walk-Morris • March 5, 2025 -
patty_c via Getty Images
Rodan and Fields partners with Ulta
Products from the direct-to-consumer skin care company are now available at 150 Ulta stores nationwide and on its website.
By Kaarin Moore • March 5, 2025 -
Retrieved from DSW on February 26, 2025
How DSW’s chief marketer is overhauling the brand for a new age of retail
Sarah Crockett detailed her approach to rehabilitating the brand during a keynote presentation at the eTail Palm Springs conference.
By Chris Kelly • March 4, 2025 -
Courtesy of Harry Potter Shop Chicago
The Weekly Closeout: Harry Potter wand-ers into Chicago, Target beefs up partnerships
The magical store will land on the Magnificent Mile in April, while Target’s announcements included deals with Warby Parker and Champion.
By Retail Dive Staff • Feb. 28, 2025 -
Courtesy of Gap
Gap and Parker Posey celebrate self-expression in spring campaign
“Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels.
By Jessica Deyo • Feb. 28, 2025 -
Courtesy of Target
Target’s Pillowfort bedding brand adds Disney and Marvel items to assortment
The collection includes over 50 pieces, including hooded blankets, sheet sets, quilts and glow-in-the-dark comforters.
By Howard Ruben • Feb. 28, 2025 -
Permission granted by Target
Target, Warby Parker team up on eyewear shop-in-shops
The two will open five locations this year, staffed by Warby Parker employees, as a complement to Target’s existing optical business.
By Nate Delesline III • Feb. 27, 2025 -
Daphne Howland/Retail Dive
Target launches partnership with Champion
The two are teaming up five years after their last line was discontinued — this time on a 500-piece collection, with most items priced under $40.
By Kaarin Moore • Feb. 26, 2025 -
Cara Salpini/Retail Dive
Ulta taps company vet for chief marketer role
Since January, the company has also named a new CEO and elevated Chief Store Operations Officer Amiee Bayer-Thomas to chief retail officer.
By Cara Salpini • Feb. 26, 2025 -
Michael M. Santiago via Getty Images
How Patagonia’s repairs program drives loyalty and customer advocacy
The program is just one example of how the outdoor apparel brand has aligned its customer experience with its core values.
By Michael Brady • Feb. 25, 2025 -
Getty/Jackyenjoyphotography
Sponsored by ValpakHalf of consumers would switch retailers if offered a coupon
Price-conscious shoppers are no longer hiding in the clearance section.
By Jed Dreben • Feb. 24, 2025
