There’s no doubt that chatbots and virtual assistants can help any retail brand deliver standout shopping experiences. But it’s not as easy as spinning up a basic bot and letting it loose on your customers – key topics covered include:

• Implementing a successful escalation strategy
• The importance of Conversational AI and NLU to understanding intents
• Engaging customers on multiple channels, including messaging
• Factoring in biometric authentication
• Effective approaches to optimization

There are a lot of factors to consider, but neglecting any one of the key areas can quickly lead to diminished ROI, and an underwhelming shopping experience. But never fear, you are in the right place! Read on to discover exactly why chatbots and virtual assistants fail, and how to make yours a runaway success.