Report

Creating Consumer Impact in Retail

Deep-dive into key trends shaping customer experience in retail and best practices adopted by market leaders today.

What’s inside

Digital engagement trends shaping the future of retail

Interactions between consumers and brands are shifting to digital channels, more so now than ever before. Customer expectations are quickly evolving with demand for personalized, interactive engagement to sustain brand loyalty. But how do businesses keep up? Read this report to:

Map customer expectations to flexible engagement solutions
Measure impact of customer experiences on business outcomes
Learn best case practices on engagement strategies adopted by leading retailers

Business Impact

Building your engagement strategy

Consumers expect targeted communication at each stage of the customer journey—from brand awareness to loyalty programs. As your business builds its customer engagement strategy, use this report to benchmark leading communication practices in retail and their impact on business outcomes such as:

Accuracy of communication delivery
Customer responsiveness to communication
Operational efficiencies

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