What’s inside
Digital engagement trends shaping the future of retail
Interactions between consumers and brands are shifting to digital channels, more so now than ever before. Customer expectations are quickly evolving with demand for personalized, interactive engagement to sustain brand loyalty. But how do businesses keep up? Read this report to:
Business Impact
Building your engagement strategy
Consumers expect targeted communication at each stage of the customer journey—from brand awareness to loyalty programs. As your business builds its customer engagement strategy, use this report to benchmark leading communication practices in retail and their impact on business outcomes such as: